Adidas Seals Landmark Deal as New Technical Sponsor of SAFA
In a major development for South African football, the South African Football Association (SAFA) has officially announced Adidas as its new technical sponsor, marking the start of an exciting new era for the nation’s teams and supporters alike.
The global sportswear giant replaces previous kit suppliers and is expected to unveil fresh designs for both the Bafana Bafana and Banyana Banyana national teams in the coming months. The deal signifies a return to one of football’s most iconic partnerships, as Adidas previously partnered with SAFA during some of the country’s most memorable footballing years.
SAFA President Danny Jordaan hailed the partnership as a “strategic and inspiring collaboration” aimed at uplifting South African football on and off the pitch. “Adidas is a brand that stands for excellence, innovation, and global prestige. This partnership reinforces our vision to modernize and professionalize every aspect of South African football, Jordaan said.
Adidas South Africa’s spokesperson expressed equal enthusiasm, noting that the company was proud to once again dress the nation’s champions and contribute to the development of the sport at grassroots and professional levels.
The timing of the announcement is particularly symbolic, as Bafana Bafana continue preparations for upcoming international fixtures, while Banyana Banyana gear up for continental commitments.
With Adidas now on board, fans can expect the unveiling of new national team kits that promise both cutting-edge technology and a celebration of South African identity.
This partnership marks not only a new look for the national teams but also a renewed sense of unity and ambition within South African football.
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